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Build a Niche Marketing and Targeting Plan using ChatGPT Today, let’s explore ChatGPT’s ability to help us develop a Niche Marketing Program. I told it that I wanted to build out a Niche in Restaurants with at least...

Building Assessments for Your Sales Process One of the things that I get asked all the time is: “How do I build my own assessments?” It seems daunting. You have the knowledge and you know what you want to ask about...

Does it matter what type of question I ask the prospect? Short Answer – Abso-freaking-lutely! It depends on what information you are trying to get from the client. Are you asking a question to clarify information/gain...

Hard Market? Unless you have been living under a rock you have seen that the insurance market is HARD. If you are selling on price you could find it a lot more difficult to win new business. Here are 3 tips to selling in a...

Client Plans – What in the heck are you talking about? No, I am not talking about an Insurance Plan or Insurance Program. This, honestly, has nothing to do with Insurance. We are talking about putting, in writing, your...

Power Producers gets LAUNCH’ED! I had a blast jumping on the Power Producers Podcast with David Carothers and Kyle Houck. We covered a lot of ground from Cornhusker and Big Ten football to Insurance Agency Value...

As an Insurance Broker you are typically selling the same or similar products as your competitors. In a lot of cases we all have the same carriers. When you have the same product as your competitors how do you differentiate? How...